How to Create a Successful LinkedIn Company PageĪ strong LinkedIn presence can help strengthen your brand and reinforce your image as an industry leader. There are 5 key steps to setting up a company LinkedIn page:īut it takes much more than that to make sure it is successful and works as hard for your business as your team do. If you’re not sure what it’s going to take to accomplish that, don’t worry - we’ve got you covered. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. Today, a great LinkedIn page can even function as an effective sales funnel. They can also be used to capture consumer attention in creative and unexpected ways. LinkedIn company pages are now used to define and drive branding. LinkedIn started its life in 2003 as a resource for job seekers and recruiters, but in the intervening years, its functions have multiplied considerably. They hail from over 200 countries - and more than 40% of those users are active on a daily basis. There are over 645 million users on LinkedIn. All that should matter to you is that LinkedIn is one online platform that businesses cannot afford to neglect. Let future philosophers decide whether LinkedIn is a social network for professionals or a professional network with a social overlay.
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